The Campaign Brief

Meezan is an awareness campaign dedicated to show people the inclusiveness of Islam, and that by following it we can result in a better life. I will mainly tell people that environmental problems have in fact been mentioned in the Holy Quran and some sayings (hadiths) of the Prophet Mohammed PBUH in several ways. The campaign aims to show these verses and to eventually link them to scientific facts of problems occurring now, and some causes of them. I would also show some solutions that were existent in this book and religion that was there for more than 1400 years ago where if followed since then until now, would have resulted in a possible avoidance of the problems nowadays. The campaign would use typography as its main captivating element, and would use modern and contemporary design to approach people.

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